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Chiri Francesca from Instagram
Chiri Francesca (Insta: @Chiri_Francesca) is a creator and emerging TikToker. She is based out of Turin, Italy and was born on March 30 2006. Chiri is part of a new wave of creators from Europe on social media. Chiri’s “it girl” style and her lifestyle and fashion narrative, is appealing to her followers. Her aesthetic is ‘girl coded’ with a focus on soft luxury. Chiri’s fits are all about being in her feminine era. Chiri is a curvy glamour model, with that body positive vibe. She is all about neutral palettes and subtle, glowing makeup. Coming from a close knit family, Chiri grew up with an interest in drawing, writing stories and journaling, studying humanities and the arts in school.
Widely known for her lip syncing and dancing on TikTok, where Chiri first started to post on December 2022, with casual participation. Her stand out lipsync to “The Color Violet” by Tory Lanz is fire. Chiri’s dedication is what makes her stand out, as she consistently posts about five times a day on TikTok. Having amassed over one million followers to her eponymous @chiri_francesca_ TikTok account. Her niche has a following that continues to grow. Chiri’s style is an important part of her character. Her aesthetic is feminine with a suggestion of body positivity. Chiri’s curvy, naturally voluptuous frame and doll like beauty make her a standout. She is an it girl, blending fashion, travel vlogging and lifestyle content. While her aesthetic is not overly curated, Chiri leans into body conscious fashion, which is aspirational. She has a bodacious, buxom figure and a killer sense of fashion. In a TikTok which went viral, Chiri is dancing in a vest and baggy jeans fit, while she hugs her cat.
This TikTok has gotten over seven hundred thousand views and counting. With over one hundred thousand likes, and impressive engagement numbers. With followers asking how old is her cat, to which Chiri responds that he is three years old. Chiri does not just follow TikTok trends. In her “let’s do our hair together for when Edward Cullen comes to my room tonight”, GRWM, she lines up all of her favorite hair products on the counter. To the delight of followers, Chiri proceeds to take out her styling products and apply the detangling spray on her wet hair.
Next, Chiri works a palm sized amount of Kerastase hair oil through her hair. Starting off with wet hair and a Dyson, Chiri takes each section and finger curls and dries it with an air wrap, as she curls her bangs for the perfect do. Chiri makes TikToks in Italian and English. The TikToks in Italian have English subtitles, which are generated. In a another TikTok, if you find yourself on ‘hair Tok.’ ‘based on my experience, there are those who find themselves good or bad, it is subjective,’ she tries out hair products, giving a recommendation. In other words ‘save your money girl’ as she goes through all of her hair products, some of them superfluous, in an honest review. Advising her followers, ‘these are the products that I have found so far,’ sharing if they are really worth it. From her experience, ‘don’t waste your money girl,’ because ‘I already wasted mine’. ‘So don’t waste it,’ she says about all of the products she has already tried. Advising that if you have oily hair and or skin, and dry ends as the ‘which is like the Sahara,’ and hair that has been dyed two or three times like hers.
Chiri says that “she knows something about it” and will give my opinion about it”. She divides the products into groups, to say if the products are really worth the “hype” or not. The first two products which she features, are hair masks which essentially have no difference between them except size. The mask hydrates your hair and makes it silky, which she really likes and recommends. She confides how it is best to buy the smaller trial size first to try it out, if you like it, ‘buy it full size”. Kerastase made the haul again, with two hair balms. Each balm addresses a different concern, according to Chiri. Hyping the effects of each of the balms, pointing out the features of the Kerastase balm in the pink container in particular. It leaves the hair very smooth, with a glass like “mirror effect,” which she likes in particular.
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As it is ‘super glossy,’ which really can’t be achieved with oily hair. Pointing out with a sigh that this hair mask costs nearly thirty euros, and how she is almost finishing it up. The other Kerastase hair balm, in the blue container, which also cost thirty euros and has a slight variation according to Chiri. It is good for the lengths and tips of the hair, and addresses the issue of dried ends. She really does not see the difference between the two hair balms, but prefers the pink one. Having the matching shampoo in the pink and blue formula from Kerastase as well. Both of the shampoos offer the same benefit, with the pink shampoo giving a supper glossy, glass like effect to the hair, just like the matching mask. The effect according to Chiri’s is ‘super wow’. However for hair that is oily like hers from root to tip, it is a challenge keeping it from getting oily when she washes her hair at night. Whereas, the blue Kerastase shampoo is most suitable for oily hair. With effects lasting up to three days. Again, this shampoo cost upwards of thirty euros, so Chiri suggests some alternatives that offer the same result. The alternative which comes close to this kind of result is the Sephora cleansing scrub. Chiri actually threw it away, because she used it up. Using the Sephora, exfoliating scalp scrub once a week, and then she would go in with the Kerastase shampoo. It would cost a bit more, but she recommends going in with a shampoo for normal or oily hair, and then using the scrub once a week, as it really makes a difference. The pink, Kerastase shampoo would be “fantastic” for dry hair. Then she would usually use heat protectors, that are applied after shampoo and hair conditioner. She has three heat protectors on rotation, one of which is the Moroccan Oil brand, which Chiri says is her absolute favorite.
Chiri Francesca from Instagram
Another really great heat protector is Kerastase, which she likes very much and doesn’t weigh hair down. It is an overall good treatment, which doesn’t weigh hair down and protects it from color. Chiri recommends her third favorite, Garnier Fructis, which for the “price is definitely very good”. However, this is not recommended for styling waves, because according to Chiri when you apply it, after an hour “your hair becomes straight like spaghetti. If you want straight hair, then it is worth the money. The next products which Chiri reviews, are the hair oils. These oils are an essential product, according to Chiri. Recommending the original gangster of hair oils, Gisou and Ouai for hydration. With the oils achieving almost the same effect, the Ouai scalp oil is definitely the more hydrating one as far as Chiri’s is concerned. The best ever dried shampoo that she ever tried is also by Ouai, mostly because of the volume which it imparts on the hair. You not only have clean hair on the second day with this product, but an actual blow out like effect that lasts all day. Chiri definitely restocks this product whenever it runs out, as it is her holy grail. According to Chiri, the same thing applies to the Kerastase hair serum. Which is definitely worth the money, because she noticed the difference when using it.There is less hair fall after continuous use of this oil, which leads to stronger hair. Chiri hypes this product for hair fall, it is not a “must have” because of the price point, but it is top of the line. Chiri Francesca has only started to use this hair oil and can not give a full review, but as far as she has seen, it improves the texture. Demonstrating how after using the serum in the morning, it makes for hair that is very silky. Chiri finds that after continued use of this serum, she has ‘silky, fragrant, and soft hair’ and so this product is ‘definitely worth the money’ that it costs. She also lists another less expensive hair serum alternative from Redken, but the only drawback being that the container is smaller. Explaining how since both products do more or less the same thing, then the Kerastase serum may be more cost effective. Recommending these serums more for the night, but they can be used during the day. Her opinion about the viral Bisou hair oil is that “no, you don’t need this” and about the other TikTok viral Miele scalp oil, you don’t need that either. Having the Miele scalp oil for nearly a year and not using it, she can attest to the fact that it is basically just hype. Whereas the scalp oil by Kerastase is really good and that it is her most favorite by far, and that she recommends the most. The oil is made primarily out of water, which she would use at night to wake up to soft hair in the morning. Sharing how she would have bleached hair at the time, the Kerastase scalp oil would really repair her hair. Her second favorite scalp oil is by Olaplex, it really doesn’t do anything in the way of hair care at all. According to her it does absolutely nothing, and doesn’t moisturize the hair or anything. She would not have recommend it at all. The overhyped Gisou scalp oil is not something that she would as a ‘daily oil’ as it is too heavy, which Chiri’s exclaims that she wouldn’t use unless her hair “was drier than the desert”. She is on her third bottle of this oil, but would not use it daily. Another way to use the oil is to put two full pumps of the oil on her hair, and leave it on for two hours. Then she would wash it out, as it is really is a dense oil. Unless your hair is really dry, then no more than a drop of this oil is needed, according to Chiri. On the issue of volume, she uses two ‘fixative’ products by ‘WOW’ which really increases volume, when blowing out her hair.
Chiri applies it to certain “points” like the roots and then finger curls her hair as she blows it out, to add volume to the roots. Or, she recommends using a straightener to really make a full, straight voluminous blow out. If you want a blowout when you do curls, then put this foam on the roots and style. Chiri attests to the fact that this product keeps your hair in place all day. Currently, Chiri is in that in between, with her role not fully defined but is no longer an ingenue. She is visible and defining her own sense of style. In a fire TikTok, Chiri is dancing in a blue bikini top, that received close to three million views and it is giving Barbie coded energy. In a travel and lifestyle instagram post, ‘I’ll traitore giallo ft Chiri,’ she poses in front of the iconic St. Peter’s square, in ‘Vaticano Roma’. Chiri brings the heat in a low cut zebra print camisole and a 1980s style windbreaker, in her characteristic style. While in yet another post, she poses in front of the coliseum in Roma, as she brings the heat in a blue and white striped men’s shirt, giving preppy and sexy vibes. In another reel, she posts her ‘first day in Rome,’ as she is silhouetted against the Coliseum illuminated by it’s lights. In her characteristic self assured style, posting consistently as much as five times a day. She has amassed well over two hundred and fifty thousand followers to her chiri_francesca Instagram account.
