Tiana Destinee is a prominent influencer and content maker that has actually gone far by majoring primarily in workout videos and swimsuit modelling. She is a style fanatic who does not avoid entering some stylish attire and showcasing exactly how they look on her (or how she views them). Like lots of various other influencers at her degree, she reaches deal with several brands to promote their products, in this situation, the clothing.
The duty of an influencer is rather straightforward. Being that famous and having such a massive fan base that respects her, she can use this influencer to advocate for the brand names she works with, which is a win-win for every person entailed, also the fans.
Yet once again, as most people are made to think, brand name campaigning for is only based upon the influencer (Like Tiana) offering the excellent side of the brand name they deal with. It prevails expertise that even one of the most reputational brand names have actually found themselves on the wrong side. In an age of social networks and fast transfer of word of mouth, the same networks that allowed the brand name to be authorized reverse all the work.
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So, What does Tiana concern any one of this? Well, followers today like credibility and staying real. The whole point of trying on hauls, like the one done by Tiana, is to drive sales. If customers make these purchases, one way or another, they will face unfavorable situations that the majority of influencers never review. In this situation, we limit to stress around returns, either caused by the wrong products made or customers not getting what they asked for. The biggest difficulty is following up till the product is traded or a reimbursement is made.
So, in one try-on haul video clip Tiana did on BoutineLA, after supposedly supporting for the bikinis she was offered as an influencer present, she included an extra part where she talked about her experience. What occurred was that she had placed an order for one more batch of swimwears from BoutineLA. When shipment was made, she realized one of the swimwears resembled the one she currently had and not specifically the one she requested (she received yellow rather than white). She made follow-ups planning to have it traded.
She was notified that they do not take it back however would certainly offer her a refund, which she recognized as extra trouble on the brand name's side.
Nevertheless, when making the video, it was close to 2 months given that she had actually not obtained the refund promised. Not anything uncommon, especially in ecommerce.
However a significant statement that Tiana made, which provided a different viewpoint, was if that was her experience. Yet, she does covers for the brands; how about normal consumers? I like to consider this as a vibrant move by influencers to question the methods of the brand names they are promoting. It contributes to her authenticity as a person, offers a factor for improvement for the brand name, and builds much better depend on from the followers.